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Policy Consultation – Policy #94 (Brand Identity)

The UBC community is invited to comment on proposed amendments to Policy #94 (Visual Identity) (the “Policy”)

The Policy was initially approved by the Board of Governors (the “Board”) in 2003 and has not been amended since. The Office of the University Counsel convened a Policy Review Committee, which has prepared a draft proposal.

The Policy sets out the responsibilities of UBC faculties, units, departments, staff and faculty members, in ensuring that they appropriately and consistently use UBC’s logos, typeface, brand colours and other brand elements.

The proposed amendments to the Policy are intended to more clearly set out these responsibilities to use UBC Brand Identity Elements in a consistent manner on UBC Branded Material and in accordance with the library of resources published by the Brand and Marketing department, which will be renamed from “guidelines” to “rules” to more accurately align with the intent of the Policy.

The proposed amendments to the Policy include the addition of Procedures, which will:

  • clearly identify the UBC departments and/or units responsible for establishing and/or supporting UBC’s brand to enable UBC members to meet their responsibilities; and
  • identify the resources available to support proper adherence to and consistent use of UBC’s Brand Identity Elements by UBC members.

The proposed amendments to the Policy are now being published and all members of the UBC community are encouraged to provide their comments. Please submit feedback to the Office of the University Counsel at university.counsel@ubc.ca by June 14, 2019.

For further information about this Policy proposal, please see the information package that was provided to the Board at https://bog3.sites.olt.ubc.ca/files/2019/03/4_2019.04_Policy-94.pdf.

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