The following language is recommended to comply with UBC’s requirements under the CASL. Variations of this language are acceptable as long as they comply with the legal requirements. This document should be read in conjunction with the Frequently Asked Questions (FAQs).

1. Requests for Express Consent

Legal requirements: You cannot send someone Commercial Electronic Messages unless you have their consent. Requests for express consent must contain the following information:

a. the specific purpose for which you’re seeking their consent

b. the name of the UBC unit seeking consent

c. the following contact information for the UBC unit seeking consent (or a link to a website containing this information):

• mailing address

• telephone number and/or email address and/or web address

d. a statement indicating that the person whose consent is sought can withdraw their consent

Example 1 (email message - requesting consent by reply email):

Example 2 (email message - requesting consent using a link to a web form):

Example 3 (webpage - requesting consent using a checkbox¹):

¹ The check-box cannot be “pre-checked”.

2. Privacy Notifications

Legal requirements: When you collect personal information, you must give the individual a privacy notification containing:

a. the purpose for collecting the information

b. the legal authority for collecting it

c. contact information for a UBC employee who can answer the individual's questions about the collection

If your unit has a privacy policy, you should ensure that this contains your privacy notification. If you don’t have a privacy policy, you should insert the privacy notification after the Request for Consent language.

Example:

3. Commercial Electronic Messages and Unsubscribe Mechanisms

Legal requirements: All Commercial Electronic Messages must contain the following information:

a. the name of the UBC unit sending the message

b. the following contact information for the UBC unit sending the message (or a link to a website containing this information):

• mailing address

• telephone number and/or email address and/or web address

c. information about how to unsubscribe from future Commercial Electronic Messages, as follows:

• For email messages, you may choose to allow the individual to unsubscribe by email or by clicking on a link that will take the user to a web page where he or she can unsubscribe.

• For text messages, you have to provide both of the following options: (a) replying to the text message with the word “STOP”, and (b) clicking on a link that will take the individual to a web page where he or she can unsubscribe)